We create GOOD GAME experiences

We create GOOD GAME experiences in order to entertain and inspire children and their families to learn more about health, wellbeing and sustainable living. We believe that Play is not only the most fun but also the most powerful way of learning. By entertaining and inspiring children and their parents, together we are shaping a healthier and more sustainable future.

Still in its cradle, our company has already attracted the attention of many companies and organisations. If you are representing a brand or organisation and would like to discuss possible collaborations, please contact us at info@groplay.com.

Gro Play is currently participating in the STING Fast Forward Accelerator program at SUP46 in Stockholm, Sweden.

Founder Patricia Richter is a Change Leader within Reach for Change. Reach for Change was founded by the Kinnevik Group (Tele2, Metro, Korsnäs, MTG, CDON Group). This independent non-profit foundation invests in social entrepreneurs who help children and youth to a better life.

GRO PLAY is a proud winner of the Swedish Living Green award 2012.


The Founders

Patricia Richter, CEO and Concept Developer, started her first company at the age of 20, and her second one a couple of years later. She is a product designer, who is driven by social responsibility. She wants to change the world by creating smart products that inspires their users to smart actions.

Patricia has a Masters degree in Industrial Design Engineering from Chalmers University of Technology, Gothenburg, Sweden, and an other in Design Practices from Polytechnical University of Hong Kong, China. In 2010 Patricia was one of the ten winners of the first edition of Reach for Change, a Swedish incubator for social entrepreneurs hosted by Hugo Stenbecks Stiftelse and Kinnevik (Metro, Tele2, MTG, Korsnäs). She was pronounced as a Change Leader with her idea that was the starting point for Gro Play. Her first big collaborates was with the foundation Håll Sverige Rent, targeting over 10.000 schools with eco-educational gaming experiences.


Kristian Lundquist, Business Director and Concept Developer, has long experience of starting and directing various kinds of ventures in the Internet industry. Kristian started working with computers in the pre-internet era due to his profound engagement with electronic music in the 80’s and 90’s.

Kristian left his teacher’s and music career in 1998 to join the booming Internet industry at Adera in Stockholm, Sweden. He moved to Spain to head Speedway Digital Army, a digital production company in Barcelona, where he was the co-founder and owner. In 2005 Kristian also co-founded the digital communication agency Great Works’ office in Barcelona, and has been directing the Spanish branch since then. At Great Works Kristian has worked as Account Director and Business Developer for global brands such as Zara, ABSOLUT, Henkel, Karen Millen, Danone and Damm.

From time to time Kristian has been in involved in different content- and game related projects through his own company Radiator Studio, where he has worked for most prominent media houses like SVT (Swedish National TV), TVE (Spanish National TV), Svenska Dagbladet (leading Swedish newspaper) and EMI to mention a few. He is also a frequent speaker and workshop facilitator and has collaborated with schools and universities like Hyper Island, IED (Istituto Europeo di Design), Berghs School of Communication and Konstfack among others.


Henrik Sallander, Chief Technical Officer, is an entrepreneur with a background in Computer Science. This fellow used to drive his mother crazy as a kid; he kept on opening up every single piece of electronic device at home. Fortunately the strong interest in getting inside cool devices did not stop. In 2006 he was voted one of the year’s most promising Internet entrepreneurs in Sweden.

Henrik has a widespread and thorough knowledge of programming and digital development, dealing with everything from digital voice synthesis in a synthesizer and 3D video games to web pages and Facebook applications He has a Masters Degree in computer science at Chalmers Technical University, Gothenburg, Sweden, and has co-founded several Internet start-ups during the last 10 years, and within these has had the CTO role as well as been a producer of lots of the source code.

Some of the projects Henrik has been involved in is Vikarien.se and Recruto.se. The last is a recruitment suite used by both small companies and large corporations, as well as about 40 000 people in Sweden and Norway. Taxi.to is an other one. It is a co-innovation with Virgin Atlantic Airways letting flight travellers find others with whom they can share a taxi with from the airport. Henrik also founded Läkartid.nu which was Sweden’s first website for finding medical assistance and booking appointments.

Thanks to the many years in both Amsterdam and Barcelona, Henrik has a broad contact network and long experience of working with teams and managing projects both in place and from a distance.

Visit us

Gro Play
c/o SUP46
Regeringsgatan 29
111 53 Stockholm

We’re hiring

We're always looking for talented people to join our team. Motion Graphics, 2D and 3D animation specialists. Send us an application